Facebook has recently been several changes to its service that gives users more options for exchange, but in the process, the company has proven what many came to the conviction, his deliberate disregard of the privacy of users.
This error is feeling a bit like Facebook debacle in February 2009 when the company's user changed into an agreement "to take everything give nothing," an arrangement that gave the company the right in perpetuity all use information shared by the user on the site.Facebook users rebelled and immediately backed down.
But this time it's different. With these updates in recent years has given Facebook user has two important things: easier ways to share to and participate in communities of interest within the network and the privacy and protection settings to accommodate this new structure.
Facebook error is twofold. First, the default privacy settings for the new Facebook is not friends, friends of friends, or all of Facebook, but the entire Internet. Second, no road map for facebook, how easy to access the 50 privacy settings you navigate from more than 170 privacy options, choose provided.
The confusion of the user to the default settings, and change it as too poor and explanations of the benefits of the new changes that have created the usual tumult, every time we come to expect tweaks our Facebook home away from home.
Unfortunately for Facebook, this update also created, which analysts expect an increase in the number of users to delete their Facebook accounts. The number of searches for "How do I delete my facebook account [sic]" have dramatically since the changes were announced increases and a mass exodus from Facebook has for 31 May planned
Nothing is free Web
Facebook has more than 400 million users, and after the mass flight of the site has more than 400 million users.
Facebook changes are part of the strategy of monetizing Facebook inevitable. And that's the point. Nothing is free about Facebook.Facebook has never been in the game to make any money. And it's done. This year, the company expects revenue between $ 1.2 and have $ 2 billion. And yes, there will be some benefit.
Facebook will finally find the necessary balance between its bottom line and its users. They always do. But what users need to understand is that you can stay there: Facebook is money information from users on its website to make.
For those for whom this is a bad thing, Facebook is not the place to be. Profile information is the most valuable information for marketers on the Internet, and no single Web service has this kind of information that Facebook. Facebook will continue on his way to use this information to earn money to stay in business and continue to give users the services they sign up for mass production.
The critics are right: Facebook wants to make mountains of money.But they can not do, if users are satisfied.
The Wild Wild Web
Much of the information you provide to Facebook - published to the web and will remain so, if Facebook is gone tomorrow - your e-mail address, phone number, address. This information was there, before Facebook and there are online regardless of Facebook.
Check out Pipl.com. Enter your name or the name of your best friend or your worst enemy, and see what pops out. Recent research on the name of this writer has produced the following information:
Coordinates Whitepages.com, Spokeo.com, and two otherReports are based Intelius.comMySpace personal profiles, Spokeo, LinkedIn, membership base, Bebo and FlickrE-mail addresses of Inelius that are so old, I found myself saying, they want before on the WebPublic records, including records of births and BirthDetails.com InteliusVideos from YouTubeWeb pagesBlog postsDocumentsMany of these sites have evolved over the years. Pipl, Spokeo, and Zillow.com, to name a few, have all published information, many users feel at home. But in fact it is not. It is quite public, and sites like these aggregate this information from public sources.
This leads to a trend that is not so new in social media, but the one to look over the roof to fly because of another new initiative of Facebook is.
The trend is the aggregation of social media, where information is collected from various social media sites in one place, it may be easier to digest. Many aggregation services, such as poison, Friendfeed and Netvibes offer tools and widgets that enable users to messages seeking to combine several social media sites at once, track friends and even access to their data can profile all from one place, all in an attempt to facilitate individual participation in social media.
With the recent introduction of the Open Graph, Facebook is trying to make social aggregation in the stratosphere. In fact, Facebook wants the whole Web in your personal aggregator turn.
Are contributing to various social media sites, some of the social graph. Yelp map is part of the graph that connects people with the local economy. Pandora is the image of the part related to music.With Open Graph, Facebook is planning to bring these images together.
"If we take these separate maps of the graph and pull together," said Mark Zuckerberg, as reported by CNET.com, "then we can make a website that is smarter, social, personal, and to create more semantically aware."
He continues: "These links are not only happening on Facebook, it happens all over the web, and today, with the open graph, we consider all these things together."
If you use Facebook, you might be surprised to find that they are his social graph again. Go to Account> Privacy Settings and click on applications and websites. You will see instant personalization pilot program. Click here to see the beginnings of a monumental change to see on the web.
Good rules of thumb
Just assume that everything you say on Facebook is public, and do not say what you would have to be someone that you eat with an outdoor cafe just whisper.
Every time you allow an application to your Facebook profile access, please read the terms and conditions for this application.Apps are still on the privacy or their Facebook terms and conditions. They have relationships with third parties, and if you share your Facebook information with them, do so independently of Facebook. Apps are, how many leaks profile information on Facebook. Facebook should be clearer about this and should be more concerned about the privacy of users when it comes to third-party applications, and it would not work if their approach to changing applications very soon as a surprise.
Other sites offer Facebook Connect are safe. Facebook Connect is a service that allows users to enjoy Facebook on their relations to other websites. Users can use their user name and password, so Facebook can see what their friends find interesting on a certain website. The website of a third party does not have access to your Facebook profile information.
By Ian Huckabee
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